Whether you call it 'content marketing', 'inbound marketing', or something else, the fundamentals of building and engaging with an online audience are the same:
- Create your own content
- Curate content from others
- Converse about content
If you have a healthy balance of these three key elements, you will be providing unique content for your followers, helping them find content from other producers, and engaging with them about the content. Do this within your chosen area of expertise and you'll quickly develop an attentive and engaged audience.