New branding and bespoke website design for not-for-profit
Centre for Non-Violence required a warm and approachable brand that reassures clients of their comfort and safety. Their website needed to be easy to navigate, with safety features that protect at-risk users.
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Branding
The client wanted to keep their existing logo, so we came up with a new look that feels fresh and contemporary, using the current colour palette for inspiration.
Brand strategy
We started by identifying the target audience for Centre for Non-Violence (CNV): women and children who are experiencing family violence, and other community services and stakeholders that work in response to family violence.
Following that, we created a positioning statement for CNV, identifying the audience, product category and benefits that make them unique. These were used to determine the key communication messages, brand promise and brand personality.
Brand style guide
The colour palette we created was expansive, varied and full of life, representing the warmth and optimism embodied in CNV's core values. These ideas also informed our choice of style elements, image selection and typography.
All of this was formatted into an online style guide. This dynamic document contains technical information about logos, fonts and colour palette, as well as outlining the brand promise and other core information about the organisation.
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Website
CNV caters to individuals who have experienced family violence, so it's essential that their website offers an excellent user experience; allowing people to find the services they need in a crisis and containing unique safety features that protect at-risk users.
Custom website design
Strategic planning lead to 100% custom bespoke design, with a simple structure that makes navigation easy. This included a “quick exit feature”, which allows at-risk users to instantly exit the site, masking their use of a family violence service.
The website also included an event listing sections - with the option to make bookings - and a job listing area that has an advanced onsite application process embedded into the website. Our team was also responsible for all the content writing.
Hosting, support and maintenance
Once the website was launched, we were also responsible for the ongoing hosting maintenance and support of the Centre for Non-Violence website. This ensures reliability of access for their users, and makes sure that all content is current and up-to-date.
