The Outcome
SEO, User Experience and Conversion Features
This website was one of our low-cost 'lite package' websites*, but that doesn't mean we skimp on strategic thinking and results-oriented features.
- Keyword research and content optimisation
- Large, easy to read type and high contrast for mature readers
- Conversion call-to-action buttons
- Customised lead generation form with engaging content
- Google Analytics event tracking for conversions and key actions
* A note from 2023 Ché: the lite package has been updated now and this site includes the optional upgrade that adds two static pages.
An engaging and simple travel agency website to appeal to mature target audience.
The end result is a gorgeous new website that combines strategic design with easy to use functions that entice the user to take the next step in their dream journey. We are really happy with the outcome and the client is overjoyed.
Now that the site is live we are currently rolling out social media collateral and a Google Ads campaign to drive traffic. Exciting stuff!